SAJAG · Swacch, Surakshit, Sanchar
A city we can care for, together. Project by Rushabh Mahore. Interaction design, System Design, UX Design.
Design Process · Double Diamond Framework
01 Discover, 02 Define, 03 Develop, 04 Deliever. Reimagining How We Care for Our Cities.
01. An Ordinary Day, Familiar Compromises
See a pothole, wait for a bus, see garbage piling up. When did that become normal? That is where Sajag comes in.
02. Defining the Challenge
What: Disconnected transport systems. Why: Information spread across providers. How: Connect mobility, public services, safety, and civic participation.
03. Understanding the People & Problems
A city is shared, but lived differently: Student, Women commuter, Street vendor, Delivery worker, Older adult, Shopkeeper, Office worker, Parent.
04. Identifying Gaps within the System
The Vicious Loops, Iceberg Model (Events, Patterns, System structures, Mental models), Leverage points, and Stakeholder ecosystem.
Design Brief
For whom: Residents, commuters and visitors. What: An inclusive companion. To enable: Informed travel choices and safer public spaces. Through: Identifying emerging needs.
Ideas & Solutions
Smart Solutions for Smart City: Safety, Transportation, unsecure area marker, voice comments about space, and application workflow.
Design Research Methodology & Inferences
Primary user research, observation studies, user interviews, affinity mapping, and synthesized quantitative & qualitative insights.
Empathy Mapping
Think, Says, Feel, Do. The Butterfly Effect: small incidents lead to far-reaching consequences in public spaces.
Patterns & Possibilities
Synthesizing recurring friction patterns into proactive civic-tech touchpoints.
User Experience: Five Planes of UX
Strategy, Scope, Structure, Skeleton, and Surface planes applied to civic mobility.
Information Design & Sajags Personality
Circular information architecture, tone of voice spectrum, and core screen hierarchy.
User Journey: Transit, Simplified
End-to-end multi-modal transit planning, live tracking, ticketing, and one pass for all city needs.
User Journey: Safety, Simplified
SOS dispatch, live hazard reporting, silent shortcuts, community assistance, and verified routing.
User Journey: Parking, Simplified
Real-time parking availability, spot booking, dynamic QR access, and navigation assistance.
Community & Authority Ecosystem
Civic reporting: Spot an issue, add evidence, submit report, ward review, assign crew, fix verification, and closed resolution.
Learnings & Reflections
Connected services need clear roles, system thinking reveals dependencies, iteration improves clarity, visual consistency supports understanding.
